November 2, 2022
CASE STUDY
MMMM D, YYYY
xx min read

Penn National Insurance Case Study

4,500+
Submissions analyzed using AI in the first seven months
83%
Of underwriters say Convr's Underwriting Command Center saves them time
88%
Of underwriters say it is helpful to have all public source information in one place

Penn National Insurance Partners with Convr to Accelerate Digital Transformation in Underwriting

For more than a century, Penn National Insurance has successfully navigated change.

Founded in 1919, it now operates in 11 states through more than 1,200 independent agency operations. Though the world has changed substantially, Penn National has continued to advance in ways that fulfill its policyholders’ evolving needs.

Its keys to longevity and success are a willingness to be curious, challenge assumptions and embrace change as an opportunity for improvement.

Underwriters have always been searching for needles in haystacks—and today’s haystack is bigger than ever.

Critical information is scattered across company websites, government portals, social media platforms and many other sources.

Manual research is not only bad for underwriting productivity. It delays time to quote, introduces unnecessary friction in the agent and insured experience and increases carrier risk when important insights are missed.

"It’s always about what you don’t know."

Randy Mancini, VP of Commercial Lines at Penn National, recalls one example where assumptions about a building's age, construction type and size turned out to be incorrect after a major loss event.

Like many carriers, Penn National faced increasing pressure to drive profitable growth through more accurate pricing and risk selection.

At the same time, a growing number of competitors were leveraging predictive analytics in commercial lines, increasing the risk of adverse selection.

Penn National recognized that investing in AI for underwriting could help enable digital underwriting processes and take advantage of big data and advanced analytics.

The company simply needed the right partner.

A Strategic Partnership Is Born

Convr proved to be the ideal match for Penn National’s needs.

From a tactical perspective, Convr’s underwriting AI solutions could help modernize underwriting capabilities, provide real-time access to critical insights and help Penn National remain competitive.

From a strategic perspective, partnering with Convr enabled Penn National to invest in AI and advance its transformation goals while delivering a superior customer experience.

Penn National activated the following Convr solutions:

d3 Risk 360™

d3 Risk 360 enables underwriters to analyze the digital footprint of a business in real time.

With only a business name and address, underwriters gain instant access to critical business information such as violations, permits, licenses, social media presence and much more.

With enriched customer data available in one place, underwriters can be more productive, effective and consistent while improving overall risk selection.

d3 Answers™

d3 Answers provides automatic answers to complex underwriting questions.

This reduces the number of underwriting questions that must be asked manually, speeding time to quote and reducing friction in the agent and insured experience.

The speed and accuracy of d3 Answers also create opportunities for future pricing adjustments that better support target loss ratios.

Convr’s patented AI technology leverages machine learning models specifically trained for commercial insurance.

These models navigate structured and unstructured data from thousands of data sources and more than 4 billion data points to verify, cross-reference and deliver critical underwriting insights in real time.

Digital Underwriting Results

Using d3 Risk 360 and d3 Answers, Penn National can use minimal information to quickly identify underwriting risk characteristics and make more informed decisions.

Results Achieved

  • 83% of underwriters believe Convr’s Underwriting Command Center saves them time
  • More than 4,500 submissions leveraged insights from d3 Risk 360 and d3 Answers during the first seven months
  • 88% of underwriters report that having all public source information in one place is valuable

These results demonstrate how AI-powered underwriting tools can improve productivity while helping underwriters make more consistent and informed decisions.

Accelerating Data-Driven Underwriting Excellence

By partnering with Convr, Penn National can now orchestrate a better underwriting experience.

With real-time access to critical insights, underwriters can be more productive and effective, enabling Penn National to drive profitable growth.

The company’s investment in AI has accelerated its digital transformation journey and laid the foundation for its vision of a data-driven insurance continuum.

"Penn National Insurance is dedicated to continued innovation and incorporating data-driven decision-making at all possible points within the insurance continuum."
"Convr has been a big part of helping us to continually innovate while remaining competitive in the market."

Four Tips to Apply AI in a Practical Way

Penn National shared several lessons learned from its digital underwriting journey:

  • Avoid shiny object syndrome and focus on practical use cases that solve real problems
  • Find opportunities to create quick wins and build momentum
  • Invest in flexible and scalable solutions that can evolve over time
  • Manage change effectively by aligning people around a shared vision

These principles helped Penn National successfully integrate AI into its underwriting operations while maintaining focus on business outcomes.

Digital Transformation Is a Moving Target

The world is changing faster than ever.

The combination of technological, customer and societal shifts makes business agility increasingly important.

However, it is difficult to remain agile while relying on manual processes and outdated technology.

To remain competitive and profitable, insurers must make consistent, well-informed underwriting decisions at scale.

Data alone is not enough.

AI makes it practical to collect, analyze and extract insights from broader data sets. It augments human capabilities and unlocks the full potential of underwriting teams.

AI also lays the foundation for future advancements, including improved agent experiences, prefill capabilities, straight-through processing and additional digital transformation initiatives.

"To be competitive and profitable, you must be able to make consistent, well-informed underwriting decisions at scale."

Transformation is not a finite process, and neither is digital transformation.

To compete today and tomorrow, insurers must cultivate a mindset of continual innovation.

Start Your Digital Transformation Today

Convr’s d3 Underwriting™ Platform

Convr’s patented AI enables insurers to remove friction from submission to quote through an Underwriting Command Center that provides underwriting teams with a single place to assess risk, price appropriately and avoid losses.

The platform includes:

d3 Intake™

Ingests, digitally transforms and analyzes structured and unstructured insurance submissions, virtually eliminating manual data entry.

d3 Risk 360™

Provides a holistic view of risk in one place, enabling underwriters to make more informed decisions.

d3 Answers™

Applies decision science to answer complex underwriting questions, improving the agent experience and enabling straight-through processing.

d3 Risk Score™

Automatically optimizes and prioritizes risks for evaluation based on each carrier’s unique risk appetite.

Convr’s products work individually and as an interoperable suite, providing an intuitive Underwriting Command Center supported by a rich set of documented API capabilities.

The vision is frictionless underwriting through data discovery and decision science, empowering commercial P&C insurers to make better risk decisions, attract and develop talent and grow premiums profitably.

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MSIG USA modernized their underwriting ecosystem to address fragmented legacy processes, enabling the insurer to scale specialty product offerings and improve risk evaluation through data integration and AI-driven automation. 

The insurer implemented Convr, an AI-enabled underwriting workbench, to systematize and streamline underwriting intake, clearance, and risk assessment workflows. This transformation reduced submission processing time to one hour, supported additional submission volume without increasing headcount, and enabled increases in revenue while fostering a more consistent, data-driven underwriting culture. 

MSIG USA's initiative illustrates what’s become a significant trend over the past several years, as insurers seeking to improve their underwriting processes and outcomes have shown increasing interest in modern underwriting workbench platforms. They have demonstrated how AI and automation can be leveraged not merely to digitize workflows but to fundamentally enhance underwriting quality, speed, and scalability.

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Hiscox Case Study

Hiscox Partners with Convr AI to Drive Underwriting Excellence Through Data Accuracy

Serving more than 500,000 small business customers, Hiscox USA delivers insurance policies with a focus on the small business market.

Hiscox USA is part of the Hiscox Group, which has more than 3,000 employees across 14 countries worldwide.

The organization continually embraces new technologies, strategies and processes that best support the business and its customers.

Hiscox USA puts technical excellence at the heart of its strategy, helping to move the business forward and keep it competitive as the landscape changes.

Accurate data is key to that technical excellence.

Jim Cadieux, Head of Product and Portfolio Management at Hiscox, is leading the charge as he ensures that the company is growing efficiently and that all the different areas of the business are working together towards this goal.

Today, one of his primary areas of focus is ensuring that the data Hiscox uses for underwriting is as accurate as possible so that Hiscox can deliver a stellar customer experience while reducing risk.

"At Hiscox, we are constantly shaping an exceptional end-to-end experience for our customers and partners. Accurate data enables us to better understand our customers and help them to achieve their goals as well as our own."

Challenge: Accurate Data Necessary for Technical Excellence

Cadieux and the Hiscox team partnered with Convr AI to gain a better and more accurate understanding of the small businesses they insure.

By understanding more about these businesses, they can make better decisions as they assess risk and loss.

Accurate data is also essential for underwriting, as misleading data can lead to risky business decisions down the line.

The more accurate the data, the more protected the policyholder and insurer.

For small business owners across the United States, there is a pervasive lack of understanding of insurance.

According to the Hiscox Underinsurance Study, 83% of U.S. small business owners do not understand what a General Liability policy covers.

This lack of understanding can lead to policyholders not providing accurate data or updating their insurance when they need to.

In fact, 75% of small business owners in the United States are underinsured.

It is crucial for policyholders to provide accurate and up-to-date data to their insurance provider to ensure their business is fully protected.

If they do not, they could leave their business exposed and be financially and legally liable for any claims.

"We were looking to improve technical excellence when it came to digital underwriting – we wanted to know more about the risks and more efficiently rate policies."

Hiscox partnered with Convr AI to make the process of gaining accurate data more efficient.

Convr’s Risk 360 AI and Answers AI products, along with its promised return rate of 93%, helped Hiscox advance its goal of technical excellence and ensure that the policies they write are based on the best data possible.

Solution: Partnering with Convr AI

Using Convr, Hiscox is able to review tranches of renewals or new policies and understand whether self-reported data is accurate.

Having an accurate picture of individual business functions allows the company to improve rating accuracy, which is critically important when writing and renewing policies.

The Hiscox and Convr teams meet regularly to discuss data, insights and establish new goals and priorities.

Together, they have developed a set of key performance indicators to measure progress and are meeting and exceeding those goals.

Partnering with Convr has allowed Hiscox to gain a more detailed picture of the small businesses they insure.

Leveraging Risk 360 AI and Answers AI

Hiscox USA leverages two modules within Convr’s Underwriting Workbench:

  • Risk 360 AI
  • Answers AI

Risk 360 AI unleashes detailed insights from the intersection of tens of thousands of data elements.

Answers AI provides access to available information about an applicant’s business while answering underwriting questions directly through insurance-trained AI models.

"Those data sources are just going to get better and better over time."

Creating a Better Customer Experience

Hiscox strives to create a frictionless path for customers while simultaneously improving underwriting accuracy.

Rather than requiring customers to provide increasing amounts of information, Convr helps move more of the intelligence gathering process behind the scenes.

This enables a more efficient customer journey while helping underwriters make better decisions.

"Hiscox strives to be America’s leading small business insurer. To do that, we need to have a frictionless path for customers to find us and for us to address their needs. Convr plays a role in that as we’re able to do more on the back end rather than putting it all on the customer."

The Impact of Accurate Data

For Hiscox, underwriting excellence begins with data accuracy.

Better data enables better understanding of risk.

Better understanding of risk enables more accurate pricing, improved policy decisions and stronger protection for both policyholders and insurers.

By leveraging Convr’s AI-powered underwriting tools, Hiscox has strengthened its ability to evaluate risk while continuing to improve the customer experience.

The partnership has also established a framework for continuous improvement as new data sources, insights and capabilities become available.

Underwriting Excellence Through Data Accuracy

Technical excellence is not simply about improving operational efficiency.

It is about ensuring that every underwriting decision is supported by the most complete and accurate information available.

Through its partnership with Convr AI, Hiscox has enhanced its ability to understand small businesses, improve rating accuracy and support a customer-first approach to underwriting.

As data quality continues to improve, the value delivered by AI-powered underwriting solutions will continue to grow.

Convr AI Underwriting Workbench

Convr AI delivers a full suite of AI-infused commercial insurance tools that support underwriting analysis and decisions.

Intake AI

Eliminates manual submission paperwork by ingesting, preparing and analyzing submissions for a more effective digital process.

Answers AI

Applies decision science to correctly answer complex underwriting questions.

Risk 360 AI

Provides underwriters a unified view of a submission’s digital footprint to correctly classify and respond to underwriting questions.

Risk Score AI

Applies decision science to risk selection, relativity and lead scoring.

Convr is an AI underwriting and intelligent document processing workbench that drives world-class customer experiences.

It delivers premium growth, insights and efficiency for commercial P&C insurance organizations of all sizes, including many of the top 20 carriers, MGAs, brokers and reinsurers.

Convr is revolutionizing the industry through data, discovery and decisioning intelligence.

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Crum & Forster Case Study

Crum & Forster Partners with Convr to Digitally Transform Submission Intake and Unleash Human Potential

You don’t get to be 200 years old without doing something right. Crum & Forster is a commercial P&C carrier with a long history of offering innovative solutions to overcome challenges. The company’s Surplus and Specialty Lines (S&S) Division provides bespoke solutions for hard-to-place risks.

As one of the country’s largest Excess and Surplus (E&S) carriers, Crum & Forster works with select wholesale brokers to provide the customized service the company is known for.

"I had a vision to streamline the submission intake process."

In 2021, the S&S Division kicked off a five-year plan to double its top-line underwriting performance. Lauren Dieterich, Senior Vice President, Head of Operations and Digital, Surplus & Specialty, recognized that to achieve that goal, her team needed to streamline a manual, labor-intensive submission intake process.

Specifically, Dieterich envisioned using intelligent document processing (IDP) to automatically pull data elements out of submission materials.

The Challenge

The S&S submission process requires more flexibility than most vendors can offer.

For example, the division deals mostly with wholesale brokers, which are typically not listed in an ACORD 125 form. Their contact information is more often buried in a long email thread featuring multiple parties.

In addition, submissions often include other documents, such as supplemental applications, driver lists or location schedules.

"I was looking for a vendor who could do more than just ACORDs."
"And I wanted a vendor who could grow with us as we could consume and leverage more and more data."

Convr Brings Crum & Forster's Vision to Life

Dieterich found exactly what she was looking for in Convr’s AI-infused commercial underwriting platform. The S&S Division selected Convr’s d3 Intake™ to enable a more efficient process for new business submission intake.

With d3 Intake, Crum & Forster’s S&S Division can:

  • Quote faster
  • Streamline its submission intake process
  • Leverage data for future insights

d3 Intake eliminates most of the data entry required to clear and prepare an underwriting file, which transforms both the underwriting and customer experience.

By using d3 Intake’s IDP capabilities, the S&S Division can automatically ingest and organize information from nearly any structured or unstructured document.

d3 Intake enables the team to collect, analyze and retain the information from the application process. These insights can inform future pricing models, underwriting decisions or claims handling.

The flexibility of Convr’s solutions is essential for Crum & Forster. Convr took time to truly understand what Crum & Forster needed, whether being able to pull specific data points from long email threads, working with a variety of structured and unstructured documents or determining source priority when presented with multiple documents.

"We achieved our vision of a more efficient submission intake process with Convr’s d3 Intake on the front end."

We Saw Results Within Weeks of Turning It On

"We saw results within weeks of turning it on."

Streamline Submission Intake Process

Before d3 Intake, a team of contractors was responsible for clearing submissions, a process that required manual data entry into multiple legacy systems.

First, a submission would have to pass a clearance call, which meant combing through emails and attachments to manually enter data into a legacy system.

Next, if the submission passed clearance, then it was assigned to an underwriter. That meant navigating business rules spread across multiple tabs in a Microsoft Excel spreadsheet.

Finally, the account was triaged in a separate Excel sheet with additional required inputs.

After d3 Intake, the S&S Division could automatically ingest submission data from structured and unstructured sources. In turn, that allowed team members to automate business rules.

Finally, those two critical capabilities made it possible for Crum & Forster to develop a new submission intake platform that virtually eliminates manual data entry.

Cut Submission Processing Time by 50%

Before d3 Intake, the inefficient and labor-intensive submission intake process resulted in a one- to two-day backlog for submissions.

After d3 Intake, the S&S Division has cut its submission processing time in half. Typically, it sees same-day turnaround on submissions.

With automatic data ingestion and a new submission intake platform, the clearance team can clear, triage and prepare underwriting files faster than before.

Redeploy Team Members to Higher-Value Roles

Before d3 Intake, Crum & Forster’s S&S Division kept extra capacity on the clearance team to manage the backlog of submissions.

After a file had cleared submission, members of the Operations team would assemble the underwriting file.

After d3 Intake, there was no submissions backlog even at peak activity, and no need for overtime or excess capacity.

Within a month of implementing d3 Intake, Crum & Forster’s S&S Division was able to more strategically allocate its most important resources: its people.

Approximately 40% of the clearance team members moved into file preparation roles. In turn, 20% of the Operations team was redeployed into revenue-generating production and underwriting positions.

"The bulk of the savings came from being able to redeploy part of my Operations team into underwriting roles. Now our human resources are aligned with what’s really going to drive growth, and I could achieve those additional goals with no extra spend."

Digital Technology That Enables True Change

Crum & Forster’s S&S Division knew what it needed: a more efficient submission intake process.

It also knew how to make it happen: by leveraging IDP to automate and streamline how it was ingesting and capturing data.

"Convr provided exactly what I was looking for."

Convr’s IDP capabilities made it possible for the S&S team to automate business rules and, in turn, to develop a proprietary submission intake platform.

That platform has enabled a more streamlined intake process that reduces submission intake time by half.

Building the Foundation for Future Growth

But true digital transformation comes from using technology not just to reduce costs, but to do things differently.

Crum & Forster did just that, by offering advancement opportunities to contractors and redeploying Operations employees into critical and revenue-generating underwriting roles.

"Now we have other questions to answer."
"How do we extend the Convr relationship to use more of the data that d3 Intake can pull out of documents?"

By leveraging Convr’s d3 Intake and its IDP capabilities, Crum & Forster’s S&S Division has the foundation it needs to achieve its goal of doubling its top line within five years.

It has also planted the seeds for the next phase of its growth strategy.

"Convr has been instrumental in enabling our five-year growth plan."

Transform Your Organization Today

  • Grow premiums
  • Avoid losses
  • Improve underwriting efficiency
  • Quote faster
  • Drive accurate pricing
  • Enhance customer experience
  • Augment underwriting productivity

Convr Product Suite

d3 Intake™

Eliminates manual submission paperwork by ingesting, preparing and analyzing submissions for a more effective, digital process.

d3 Risk 360™

Provides underwriters a unified view of a submission’s digital footprint to correctly classify and respond to underwriting questions.

d3 Answers™

Applies decision science to correctly answer complex underwriting questions.

d3 Score™

Applies decision science to risk selection, relativity and lead scoring.

Realize End-to-End Underwriting Excellence with Convr AI

Experience how commercial P&C insurance organizations benefit from submission through quote with a frictionless process enriched by AI decisioning, empowering them to make better decisions, faster.