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Insights from the Front Lines of Underwriting

XX MIN READ

The Difference Between Insurtech and Traditional Software

In recent years, I’ve seen multiple insurance software implementations, mainly core systems for policy, claims and billing administration. During this time, I’ve noticed a pattern of characteristics for nearly every implementation, mainly:

  • Large scope, often a multi-phased approach, focused on many areas of the insurer’s organization and workflows.
  • The need for a Systems Ingetrator (SI) assigned by the vendor to lead the project, typically via a third party consulting firm.
  • Multiple, regular visits with the client onsite.
  • Custom integration work with other systems, heavily dependent on software versions.
  • Significant investment not just for the carrier’s business stakeholders, but also from IT – often paralyzing their organization for the duration of the implementation and for a period of time afterwards.
  • Timelines that span a year or longer.
  • In addition to the vendor’s software license fee, there are fees for the implementation itself as well as the third party cost mentioned above.

When combined together, these characteristics create a stigma: it’s painful to implement new insurance software. However, there is hope. There is a newer breed of offerings that frequently enable insurers to move quickly, usually falling into the category known as insurtech solutions. How is newfound speed possible?\nWell, most insurtech solutions are not traditional core software implementations. In fact, the majority are focused on automating and improving the effectiveness of workflows outside the carrier's primary systems. For example, automating the intake of application documents to replace manual data entry or substituting the online research required to underwrite a risk with access to a specialized dataset.\nLet’s break down each of the characteristics of and insurtech implementation to understand the difference:

  • Smaller scope, often focused on one specific area of the insurer’s organization and workflow.
  • No SI, in fact there are very few resources required compared to the traditional software implementation.
  • Onsite client visits are minimal, as the scope is much simpler to gain consensus on across all key stakeholders. Third party consultants are usually not needed.
  • Most of the time, integrations are done using existing APIs on both the vendor and insurers sides, requiring only a simple mapping exercise to get up and running. In other cases, a vendor’s portal can be used to forego system-to-system connections. This is often ideal for pilots where the insurer wants exposure to the solution without requiring IT involvement.
  • Overall, less investment from the insurer in terms of IT and additional labor.
  • Short, often same-quarter timelines that enable the insurer to show ROI to their board quickly.
  • Simple fee structure – typically services such as implementation and training are included in the software’s licensing fee.
insurtech implementation time

\nThe key here is many insurtech solutions can have the same level of impact as core insurance software and they can be implemented in far less time. This isn’t to diminish the importance of the latter, but to simply point out that there are massive gains that can be quickly realized by insurers who use insurtech to fill the gaps in their current workflows. The low-hanging fruit is out there. Are you taking advantage of it?\n

XX MIN READ

Think Like Airbnb: Reimagining Customer Experience

One of the cofounders of Airbnb, Brian Chesky, is famous for his 7 Star Design Principle. His approach starts with defining what a 5 Star customer experience looks like, then continues to push the boundaries, making it better and better, until the realm of possibility is left behind. He draws the line of what is possible at 7 Stars in his business, but his ideas go way beyond that. Take a look at how he defines each level within his part of the hospitality industry.\nSo what could this approach look like if applied to commercial P&C insurance, specifically new business quoting? Here is one way to envision it (each level builds on the previous unless otherwise stated):\n5 Stars: Contact your agent, give a bunch of information about your business, wait about a week for your quote, purchase a policy.6 Stars: Your agent also recommends services such as safety and loss prevention programs that come with or will reduce the cost of your policy.7 Stars: Your agent provides your quote same-day.8 Stars: You are required to give only your business name and address to get your quote.9 Stars: Your agent anticipates your needs and contacts you when the time is right with the best quote already in-hand.10 Stars: Your agent creates a magical forcefield that prevents your business from ever suffering a loss. This magic is offered at 1/10 the price of an insurance policy and obsoletes the entire industry.\nIn both industries (hospitality and insurance), each level progressively adds more value, either by including additional services that will be of use or by reducing the time required of the customer or prospect. However, while it may only be realistic to get to 7 Stars in the hospitality industry, in the case of insurance, achieving 8 or even 9 Stars is possible.\nExpand your definition of “great” and push for the absolute highest level of excellence to create a truly world-class customer experience. Given its strong Net Promoter Score and current $38 billion valuation, I’d say it worked for Airbnb.

XX MIN READ

The 3 Things Hindering Your Underwriting

Convr knows it’s not the underwriting team members that are limiting improved business performance . . . it’s the process. Over the past 10 years we’ve confirmed that increased submission flow can and is best managed with technology.

It’s also true that working on the best submissions and correctly identifying key exposures creates added capacity and better performance. With more than 100 years of combined insurance experience, our team knows that wasted time and effort prohibit profitability.

What we’ve seen is that there are three key areas holding underwriting teams back from greater success. We’ve outlined what we believe are three critical blockers:

1. Wasted Time

Too much underwriting effort goes to waste. Underwriting team members are wasting their time on manual processes that severely constrict the submission through quote process. Imagine no more rekeying and double entries. If you could have the most current technology and workflows at the palm of your hands and you knew it would be a surefire way of getting things on track, wouldn’t you try it?

2. Poor Quality Submissions

Underwriting resources are being consumed by low-quality and incompletesubmissions, such as deals unlikely to close or those that are outside the company’s risk appetite. Redirecting time away from these submissions and redirecting toward strategic opportunities that align with risk appetite would enable the team to focus on risks that fit company objectives and are more likely to bind.

But with The Convr AI Underwriting Workbench, we score the risk for you. Before your underwriting team members go and spend a bunch of time on a submission that might not otherwise be quoted, we let them know if it will be worth their while.

3. Dated Tech

Insurers believe AItechnology can improve submission digitization, prioritization and efficiency, yet many are still reliant on manual efforts and dated processes. Their tech stack is stalling progress . . . with inefficiency and failure to adopt modern technologies. And these are technologies that can be easily implemented in a few short weeks.

Underwriting inefficiencies are operational challenges that carry real costs. Time spent on unwinnable deals leaves high-value business unquoted and reduces the ratio of in-appetite business bound.

As the commercial insurance industry and world of underwriting grows in complexity, tools that are current and modern can offer the potential to streamline processes. There’s no longer a need for numerous system access points and tools to assess risk, track submissions, and inform decisioning. Now there’s a way to avoid the number of clicks in and out of a myriad of systems and screens. With Convr, you can avoid fragmented workflows and redundancy.‍

About Us

Convr is a modularized AI underwriting, data, and intelligent document automation workbench powered by a commercial P&C ontology that enriches and expedites the commercial insurance business flow with the best data, underwriting insights, business classification, and risk scoring – reducing submission through quote times by 70%, increasing new business win rates, and quickly identifying renewal material changes.

We can do it all within our Convr AI Underwriting Workbench. We can collect submission data, initiate rate, quote, and collaborate to expedite the best submissions within a single transparent workflow all within a single pane. If you’d like to learn more about Convr’s solution to the top three commercial P&C insurer underwriting hurdles limiting efficiency and profitability, click here to contact us to learn more.

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