October 21, 2025
CASE STUDY
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xx min read

Convr Expands Web Search Capabilities to Glean Greater Insights for Small and Micro Business Insurers

Convr has made it easier than ever for P&C insurers that write small business to use advanced web search to do the work vital for completing their submissions.

Convr is making it easier than ever for Commercial Property and Casualty (P&C) insurers that write small and micro businesses to do the work vital for completing their submissions and getting the deals they deserve. These smaller business segments have often been harder to insure due to a low or no digital footprint. Or in other instances, they could simply be a new business with limited or no history. Much of the time not a whole lot is known about these companies in the broader business world and sometimes these small and micro businesses only have a Facebook page.\nSome commercial P&C insurance underwriting platforms may promise to expose data on submissions for small and micro businesses through third-party data sources, however they frequently end up falling flat. That is because we at Convr know how challenging it can be to turn up tough to find results on companies that fall under the radar by not building and maintaining traditional websites, having certain licenses, or owning a significant digital presence. They are a needle in a haystack details that an underwriting team needs to ensure a submission is thorough and complete.\nBut through a new feature within the Convr Underwriting Workbench, customers can now get results on small and micro businesses they might not otherwise be able to locate. This is through the new advanced submission web search capabilities only available in the Convr user interface (UI). We scrape the web and find those tough to locate details from social media sites such as Facebook, Angi, Instagram, LinkedIn and Yelp listings and search engines including Brave and Google. \nThe results?Convr AI adds new deep insights – beyond Answers AI, keywords and data cards – to help underwriters glean insights into company activities even when there is a limited digital footprint. News and social media activity is extracted to surface additional company details to help underwriters more quickly identify and/or confirm the business and its risk profile from sources not otherwise found through traditional search methods. \nAnd they can take the information discovered and use it to create submissions for these hard-to-find companies. That means Convr is helping customers get the information they need to be able to build a submission and write the business. And it happens quickly, underwriting teams are no longer digging and digging to turn up empty handed.\nHow we do it:It is through our API-first capabilities that enable the same features and functions as our Risk 360 data lake. It is not much different than creating a Risk 360-based submission where a company name and address is searched. However, these are companies not previously found in the Convr Underwriting Workbench that will now be available with this new advanced search feature. \nThe data that comes back is similar to that of Risk 360 and can include NAICS codes, addresses, hours of operation, plus firmographic details such as photos posted online. How is that for finding needles in a haystack for customers!?! Additionally a list of links is returned similar to what you would see from Google and Brave.com, so we point a user to whatever exists on the internet for further review.\nPrior to this enhancement, searches would have returned little to no useful P&C insurance data due to the size of the company searched and their lack of a traditional digital footprint.\nWhat Convr has done is a remarkable win for companies that write small and micro businesses. It is truly amazing that a small blurb can lead you to the right insights to guide underwriting team members toward a decision about whether or not they want to write a submission and how they would provide coverage.\nTo learn more about Convr and our underwriting capabilities for small and micro business, visit our Contact Us page to schedule a demo.

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XX MIN READ

The Hidden Cost of Manual Data Entry in Commercial Lines Underwriting

Ask a commercial lines insurance underwriting leader where their team's time goes, and the honest answer often isn't underwriting at all. It's data entry: keying in values from an SOV, cross-referencing a loss run against a submission, retyping limits and named insureds from a PDF into a rating system.

On paper, this looks like a minor operational cost, the price of doing business with documents that don't come in clean formats.  

The visible cost of manual data entry is time. A commercial property submission with a large SOV can take an underwriter or their support staff hours to process by hand, checking property values, occupancy types, and construction details against what's on the application. Multiply that across a full pipeline of submissions, and the hours add up fast.

While time is the cost that's easiest to see, it is often the least significant one. The hidden costs are the ones that don't show up until later.

‍The following are four hidden costs underwriting leaders need to consider:


Cost one: decision quality

Every hour an underwriter spends transcribing data is an hour not spent evaluating it. When manual entry eats into the day, the analysis that should happen around a submission -- spotting a concerning trend in loss history, questioning whether a stated property value is realistic, comparing an account against appetite -- gets compressed into whatever time is left.

Underwriting quality doesn't erode all at once. It erodes in small increments, submission by submission, as the ratio of time spent on data handling to time spent on judgment tips further out of balance. See why this is a hidden cost that cannot be overlooked?

Cost two: accuracy risk

Manual entry is also where errors creep in. A transposed limit, a missed COPE field, an incorrectly keyed TIV, these mistakes are easy to make and hard to catch, especially under volume pressure.

In commercial lines, where pricing and terms often hinge on the accuracy of property and exposure data, a small entry error can compound into a meaningfully mispriced risk. The cost of that error rarely surfaces immediately. It surfaces later, at claim time or renewal, when it's far more expensive to fix.

Cost three: inconsistent turnaround time

Manual processes don't scale evenly. When submission volume spikes, whether from a hard market, a new distribution partnership, or seasonal patterns, teams reliant on manual data entry hit a ceiling fast. Turnaround times stretch, brokers wait longer for quotes, and the accounts that move fastest aren't necessarily the best risks. In fact they're often the ones with the simplest paperwork. That's not a formula for disciplined underwriting; it's a formula for favoring ease over quality.  

Cost four: talent and turnover

There's also a cost that's harder to quantify but increasingly difficult to ignore: the toll manual entry takes on the people who are doing it.

Underwriters and underwriting assistants who spend a disproportionate share of their day on repetitive transcription rather than analysis tend to disengage from work that should be intellectually demanding. In a competitive labor market for underwriting talent, that's a retention risk hiding in plain sight.

Why this is solvable now

None of this is a new problem. What's changed is the availability of tools built specifically to solve it. Convr’s structured data ingestion, purpose-built for the ACORD forms, SOVs, and loss runs that make up commercial submissions, can take on the transcription work directly, pulling and validating data with a level of consistency manual entry can't match.

That data then feeds the Risk Context Engine, Convr’s ontology for commercial P&C risk, so a submission doesn’t sit as an orphaned record, it’s tied to the broader risk picture connected to prior submissions, relationships, and appetite history rather than evaluated on its own. That doesn't remove underwriters from the process. It removes the bottleneck standing between a submission arriving and a qualified underwriter evaluating it.

Rethinking where the real cost sits

The instinct to treat manual data entry as an operational cost is understandable.

It doesn't show up as a line item the way software or headcount does. But its true cost is distributed across decision quality, accuracy, turnaround times, and talent retention, all of which matter far more to a commercial lines book than the hours spent on submission entry alone.

The teams that recognize this are the ones rethinking where their underwriters' time really belongs, and building workflows that let judgment, not transcription, define how a submission gets handled.

If you’re ready for a conversation about re-envisioning how your team can improve the underwriting experience while avoiding some of these time sucking hidden costs, visit convr.com and book a demo today.

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XX MIN READ

Convr Prioritizes Communication in Underwriting Workbench

Email

Convr is making it easier than ever to communicate about submissions within the Convr AI Underwriting Workbench. Now there is an email capability where Convr customers can create new messages for submissions. A user would first need to have a specific submission open within the platform to see the email functionality available to them.

Within the left-hand pane they would just need to click, “Email” then “Create New Message.”

From there the “From” section will automatically be generated with their user email and they would need to plug in a recipient email address. The subject line would also be prepopulated with the submission name.

Convr users can also upload submissions assets and additional attachments about the submission in addition to crafting a customized message about the submission.

Comments
Within the Summary screen you can now also add a “Comment” about a submission, and they can be posted anywhere into Forms, Assets, Emails, etc. to support collaboration. Additionally, you can build a thread of comments. You can also reply to your own comment or react to another user’s comment with a thumbs up, as well.

The idea is that you’re creating a record or recorded conversation allowing another user to enter the platform, to get up to speed on the submission chat and join the conversation with the addition of new comments, which will show up within the feed as well.

You can tag users too, so they receive an in-app notification and email. You can also see in-app alerts, click on them and be taken directly to where you as a user were mentioned within the submission. This global, in-app notification feature is useful if a user wants to bring a team member’s attention to a given item within a submission.


The intent is to open lines of communication between underwriting team members to ensure there is greater transparency and oversight of submissions.

Convr is invested in improving the Convr AI Underwriting Workbench user interface for customers and believes these two new communication features will enhance collaboration and visibility throughout the submission process.  
 

To learn more about Emails and Comments capabilities reach out to Convr at convr.com to book a demo.

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XX MIN READ

Agentic AI Doesn’t Just Assist, It Acts

For most of its early history, the Artificial Intelligence (AI) that was used in commercial P&C insurance was a co-pilot. It was an always-on analyst sitting beside the underwriting team surfacing data, flagging anomalies, organizing submissions and more. It was genuinely valuable, yet it still relied on a human to make the call.

Agentic AI changes that equation entirely. It doesn't wait for a prompt or pass-back to a human for every decision. It perceives, reasons, decides, and acts autonomously, within defined parameters, at an unmatched speed and scale. With Agentic AI and the organizational shift from AI experimentation to real‑world execution, new challenges are emerging. If Agentic AI systems are making decisions and taking actions, insurance underwriting teams need to be ready. That means new roles and levels of authority need to be defined. That way, Agentic AI agents will operate within clear boundaries, stay anchored to trusted enterprise data, and scale confidently across the organization, so innovation accelerates without sacrificing governance and control.

The reason Agentic AI requires new operational control is specific to its potential independence of reasoning, decisioning and action. It’s collecting information and getting back to the underwriting team member(s) with a result or response. You're no longer just asking it a question, but giving it the autonomy to perform an action — giving it more authority to operate on your behalf.

When engaged via the Convr AI Underwriting Workbench, your organization benefits from the power of  this reasoning capability within an underwriting workflow. For example, it can act on your behalf sending emails back to a broker for more information. But better still, you benefit from the controls required to customize the workflows to your specific business and governance requirements.

What separates Agentic AI from Assistive AI

Assistive AI is reactive. If you ask it a question, you’ll get an answer. If you feed it a commercial insurance underwriting submission, then you’ll get a summary. It’s powerful precisely because it reduces cognitive load — but the human remains in the loop at every decision point.

Agentic AI is proactive. It doesn't wait to be asked or given a prompt. Given a goal — clear a referral queue, flag a declination, prepare a financial analysis — an agentic system executes the full workflow: gathering relevant data, applying business logic, taking action, and reporting the outcome back to the underwriting team.

Here’s a helpful breakdown:



To learn more about Convr’s Agentic AI capabilities and what we’re doing for customers – get a demo now or read more about it on our newly revamped website at convr.com.


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