October 21, 2025
xx min read

Convr Expands Web Search Capabilities to Glean Greater Insights for Small and Micro Business Insurers

Convr has made it easier than ever for P&C insurers that write small business to use advanced web search to do the work vital for completing their submissions.

Convr is making it easier than ever for Commercial Property and Casualty (P&C) insurers that write small and micro businesses to do the work vital for completing their submissions and getting the deals they deserve. These smaller business segments have often been harder to insure due to a low or no digital footprint. Or in other instances, they could simply be a new business with limited or no history. Much of the time not a whole lot is known about these companies in the broader business world and sometimes these small and micro businesses only have a Facebook page.\nSome commercial P&C insurance underwriting platforms may promise to expose data on submissions for small and micro businesses through third-party data sources, however they frequently end up falling flat. That is because we at Convr know how challenging it can be to turn up tough to find results on companies that fall under the radar by not building and maintaining traditional websites, having certain licenses, or owning a significant digital presence. They are a needle in a haystack details that an underwriting team needs to ensure a submission is thorough and complete.\nBut through a new feature within the Convr Underwriting Workbench, customers can now get results on small and micro businesses they might not otherwise be able to locate. This is through the new advanced submission web search capabilities only available in the Convr user interface (UI). We scrape the web and find those tough to locate details from social media sites such as Facebook, Angi, Instagram, LinkedIn and Yelp listings and search engines including Brave and Google. \nThe results?Convr AI adds new deep insights – beyond Answers AI, keywords and data cards – to help underwriters glean insights into company activities even when there is a limited digital footprint. News and social media activity is extracted to surface additional company details to help underwriters more quickly identify and/or confirm the business and its risk profile from sources not otherwise found through traditional search methods. \nAnd they can take the information discovered and use it to create submissions for these hard-to-find companies. That means Convr is helping customers get the information they need to be able to build a submission and write the business. And it happens quickly, underwriting teams are no longer digging and digging to turn up empty handed.\nHow we do it:It is through our API-first capabilities that enable the same features and functions as our Risk 360 data lake. It is not much different than creating a Risk 360-based submission where a company name and address is searched. However, these are companies not previously found in the Convr Underwriting Workbench that will now be available with this new advanced search feature. \nThe data that comes back is similar to that of Risk 360 and can include NAICS codes, addresses, hours of operation, plus firmographic details such as photos posted online. How is that for finding needles in a haystack for customers!?! Additionally a list of links is returned similar to what you would see from Google and Brave.com, so we point a user to whatever exists on the internet for further review.\nPrior to this enhancement, searches would have returned little to no useful P&C insurance data due to the size of the company searched and their lack of a traditional digital footprint.\nWhat Convr has done is a remarkable win for companies that write small and micro businesses. It is truly amazing that a small blurb can lead you to the right insights to guide underwriting team members toward a decision about whether or not they want to write a submission and how they would provide coverage.\nTo learn more about Convr and our underwriting capabilities for small and micro business, visit our Contact Us page to schedule a demo.

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Powered by Convr AI and the Risk Context Engine – a purpose-built commercial insurance ontology, knowledge graph, and semantic layer that powers a multi-line schema – transforming fragmented submissions into structured, decision-ready intelligence. By grounding every document, application and data source into a consistent schema, Convr Intake ensures contextually complete, consistent, and reliable data from the start. The result is faster processing, fewer manual touchpoints, and improved risk clarity for accelerated MGA Growth.

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By eliminating re-keying and reducing back-and-forth data gathering, submissions are ready to quote in less than 10 minutes! This is how our MGA customers underwrite smarter and faster to unlock substantial written-premium growth without adding to headcount.

If you’re exploring ways to scale faster with AI, better data and meaningful operational efficiency, Convr welcomes the opportunity to share how leading MGAs are using Convr today.\nJust reach out to Convr today to see how we can help!

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A commercial property and casualty P&C insurance carrier’s sustainability and long-term success is best determined not only by their approach to solving today’s problems, but how poised they are for adaptation and future growth.\nUnderwriting workbenches are a powerful and effective solution to solving some of today’s top underwriting issues, but how they align to an organization’s existing processes, technologies and long-term goals will ultimately determine their success and lasting power.\nFor underwriting teams and commercial insurance organizations as a whole, there are some not-so-subtle signals that your underwriters could be ready for an underwriting workbench now and for many years into the future.\nTake a look below to see how these four signs show up across the people, processes and technology within your organization:

  1. Underwriting team members are forced to toggle between multiple systems to evaluate a single risk, losing valuable time that could be used working on other higher-value submissions
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  3. Documents such as PDFs, loss runs and emails, etc. are driving most underwriting decisions but are fragmented, manually processed files and hard to operationalize
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