October 21, 2025
CASE STUDY
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Convr Expands Web Search Capabilities to Glean Greater Insights for Small and Micro Business Insurers

Convr has made it easier than ever for P&C insurers that write small business to use advanced web search to do the work vital for completing their submissions.

Convr is making it easier than ever for Commercial Property and Casualty (P&C) insurers that write small and micro businesses to do the work vital for completing their submissions and getting the deals they deserve. These smaller business segments have often been harder to insure due to a low or no digital footprint. Or in other instances, they could simply be a new business with limited or no history. Much of the time not a whole lot is known about these companies in the broader business world and sometimes these small and micro businesses only have a Facebook page.\nSome commercial P&C insurance underwriting platforms may promise to expose data on submissions for small and micro businesses through third-party data sources, however they frequently end up falling flat. That is because we at Convr know how challenging it can be to turn up tough to find results on companies that fall under the radar by not building and maintaining traditional websites, having certain licenses, or owning a significant digital presence. They are a needle in a haystack details that an underwriting team needs to ensure a submission is thorough and complete.\nBut through a new feature within the Convr Underwriting Workbench, customers can now get results on small and micro businesses they might not otherwise be able to locate. This is through the new advanced submission web search capabilities only available in the Convr user interface (UI). We scrape the web and find those tough to locate details from social media sites such as Facebook, Angi, Instagram, LinkedIn and Yelp listings and search engines including Brave and Google. \nThe results?Convr AI adds new deep insights – beyond Answers AI, keywords and data cards – to help underwriters glean insights into company activities even when there is a limited digital footprint. News and social media activity is extracted to surface additional company details to help underwriters more quickly identify and/or confirm the business and its risk profile from sources not otherwise found through traditional search methods. \nAnd they can take the information discovered and use it to create submissions for these hard-to-find companies. That means Convr is helping customers get the information they need to be able to build a submission and write the business. And it happens quickly, underwriting teams are no longer digging and digging to turn up empty handed.\nHow we do it:It is through our API-first capabilities that enable the same features and functions as our Risk 360 data lake. It is not much different than creating a Risk 360-based submission where a company name and address is searched. However, these are companies not previously found in the Convr Underwriting Workbench that will now be available with this new advanced search feature. \nThe data that comes back is similar to that of Risk 360 and can include NAICS codes, addresses, hours of operation, plus firmographic details such as photos posted online. How is that for finding needles in a haystack for customers!?! Additionally a list of links is returned similar to what you would see from Google and Brave.com, so we point a user to whatever exists on the internet for further review.\nPrior to this enhancement, searches would have returned little to no useful P&C insurance data due to the size of the company searched and their lack of a traditional digital footprint.\nWhat Convr has done is a remarkable win for companies that write small and micro businesses. It is truly amazing that a small blurb can lead you to the right insights to guide underwriting team members toward a decision about whether or not they want to write a submission and how they would provide coverage.\nTo learn more about Convr and our underwriting capabilities for small and micro business, visit our Contact Us page to schedule a demo.

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Convr® Knowledge Graph Unifies Commercial P&C Data in a New Modern Interactive View

With auditability and governance top of mind, Convr® has designed a new graphical representation of the purpose-built P&C insurance ontology that powers its Risk Context Engine. The new visual map defines how classes of business, exposures, hazards, and risk attributes relate to one another, while tracing them to the source.

Rather than treating data as a flat list of fields within a table view format, the new knowledge graph gives Convr’s data meaning and context. In this way, Convr enables users to better interpret underwriting data, connecting a submission's raw data points into a coherent, consistent risk picture that's traceable and verifiable.
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"Our new knowledge graph details every data element of a submission as the gray matter of a brain -- a mental graphic that shows exactly how every piece connects," said Harish Neelamana, Founder, President and Chief Product Officer at Convr. "Most companies keep their data in a black box. We're doing the opposite, giving underwriters an inside lens into the data lineage so they can see exactly how every data point connects."
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“Convr's new knowledge graph improves usability, allowing users to see relationships and connections more clearly and explicitly interact with the data,” said John Stammen, Chief Executive Officer at Convr. “The update gives underwriters a transparent, visual window into a submission's entire data lineage, showing exactly how every element connects.”

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Where many platforms bury data relationships in the background, Convr's knowledge graph makes those connections visible and traceable, helping underwriters move through submissions faster, with a clearer picture of each risk to justify their decisions. The feature reflects Convr's total commitment to transparency and explainability in AI-native underwriting.

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Convr at ITC Vegas 2026: A Recap of Insights, Innovation, and Connection

The intersection of insights and innovation... challenge and collaboration – that's what #teamconvr found this year at InsureTech Connect (ITC) Vegas 2026, held September 27 through October 1 at Mandalay Bay in Las Vegas, NV.

Like every year we attend the convention, it was busy, busy, and busy again, with demos, conversations, new agreements and presentations. If you walked the expo floor, you were sure to find Convr on both ends. Through it all, for Convr, this year's event sponsorship further confirmed our purpose and value in the commercial P&C insurance marketplace.  

Over the course of the event, Convr team members talked with hundreds of conference goers about the efficiencies and decisioning advancements our Convr AI Underwriting Workbench brings to commercial P&C carries, MGAs/MGUs, and brokers through the practical application of AI.

But if you missed us – with so many vendors and sessions competing for attention – we still want to give you a chance to get to know us and connect.

What we do

Convr is an AI underwriting workbench and data platform that digitizes and fuses submissions with the best available data sources to surface underwriting insights, business classification, and risk scores. At ITC Vegas, we met with some of the most tech-forward people in the industry, true professionals devoted to bettering the experience for insureds and the underwriting teams that help protect them.

That's exactly what Convr's AI Underwriting Workbench is built to do. Every day, our comprehensive workflow speeds the path from submission to quote by simplifying and expediting the underwriting process, improving the experience for both underwriters and their customers along the way. With the fast return on investment our platform delivers, ITC Vegas was the perfect stage for #teamconvr to share what we bring to the table.

We showed up in force. The Convr team took part in the Datos Insights Insurance Leaders' Summit panel on Tuesday, September 29, delivered a Mic Drop presentation on the Innovation and Solutions Stage on Wednesday, September 30, hosted private demos in #MR18, and welcomed a steady stream of visitors to our purple booth, #2618, on the main exhibit floor.

Thanks to everyone who stopped by. We're already looking forward to continuing the conversations, starting new ones, and seeing what the post-conference brings! Visit us here to meet with us or book a demo now.

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Build an Audit Trail Around Every AI-Assisted Decision

Explainability becomes much more valuable when it is preserved as part of the underwriting record.

For each material AI-assisted recommendation, carriers should be able to reconstruct:

  • What information was used
  • Which source documents supported it
  • Which underwriting rule or guideline applied
  • What recommendation was generated
  • Whether the underwriter accepted, changed or overrode it
  • When the decision was made

This creates an evidence trail that can support internal review, governance and audit.

It also gives underwriting leaders a clearer view of how AI is being used across the organization.

Track Rule and Guideline Changes Over Time

Underwriting guidelines change.

Authority levels move.

Appetite evolves.

Referral thresholds are updated.

An explainable system should preserve the version of the rule that applied when the decision was made.

Otherwise, a reviewer looking at the account months later may see a different rule from the one the underwriter actually used.

Versioning helps answer a simple but important question:

What did the system know and what rule was in force at that moment?

That level of traceability is essential when AI becomes embedded in real underwriting workflows.

Make Overrides Visible

Underwriters will sometimes disagree with an AI recommendation.

That is not a failure.

Commercial insurance is full of exceptions, nuance and context that may justify a different decision.

The important thing is to capture the override.

A governed workflow can record:

  • The original AI recommendation
  • The evidence behind it
  • The underwriter's final decision
  • The reason for the override

That creates useful feedback for underwriting leaders and helps identify where rules, data or workflows may need improvement.

It also reinforces the role of AI as decision support rather than an unchallengeable authority.

Explainability Supports Better AI Governance

As AI use expands, carriers need confidence that underwriting decisions remain controlled.

Explainability supports that by making it easier to review:

  • How data entered the workflow
  • Which rules were applied
  • Where human approval was required
  • When exceptions occurred
  • Which decisions were automated
  • Which decisions were escalated

This gives governance teams a clearer view of how AI operates in practice.

Instead of relying on broad claims that a model is accurate, the carrier can inspect how individual underwriting recommendations were produced.

Avoid Black-Box Automation

The biggest risk in AI-assisted underwriting is not simply that a model could be wrong.

It is that the organization cannot tell why it was wrong.

A black-box recommendation creates operational friction because underwriters either have to trust it or recreate the analysis manually.

A traceable recommendation creates a better path.

The underwriter can review the inputs, inspect the evidence, understand the rule and decide whether the recommendation makes sense.

That is what turns AI from an isolated tool into part of a governed underwriting process.

Frequently Asked Questions

What Is Explainable AI in Underwriting?

Explainable AI connects an underwriting recommendation to the data, source documents and rules that produced it, so the underwriter can understand and verify the decision.

Why Is Source Traceability Important?

It lets underwriters confirm where a risk attribute came from and inspect the original evidence rather than relying only on an AI-generated output.

Does Explainable AI Replace Human Judgment?

No. It gives underwriters better context and evidence so they can review, accept, modify or override a recommendation with confidence.

How Can Carriers Make AI Decisions Auditable?

They can preserve source lineage, structured risk data, applied rules, rule versions, recommendations, human overrides and final decisions as part of the underwriting record.

Why Do Insurance Ontologies and Knowledge Graphs Matter?

They give AI a structured understanding of insurance concepts and relationships, helping the system connect risk data in a way that is more consistent and easier to explain.

Make AI-Assisted Underwriting More Transparent With Convr

AI delivers the most value when underwriters can trust the path behind the recommendation.

Convr helps commercial P&C carriers turn fragmented submission information into structured, connected underwriting intelligence through an insurance-specific ontology, knowledge graph and standardized risk schema.

That foundation helps create AI-assisted workflows where risk attributes can be traced back to source documents, recommendations can be tied to underwriting rules, and underwriters remain in control of the final decision.

The result is not just faster underwriting.

It is underwriting that is more transparent, reviewable and governed.

Explore Convr to see how traceable, explainable underwriting intelligence can help your team adopt AI without sacrificing the evidence, context and control that commercial underwriting requires.

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Realize End-to-End Underwriting Excellence with Convr AI

Experience how commercial P&C insurance organizations benefit from submission through quote with a frictionless process enriched by AI decisioning, empowering them to make better decisions, faster.